Monday, November 23, 2009
Monday Writers Craft Online: Attracting Press Coverage Part 2
I'm in the middle of writing a children story, Mystery of the Demon Caves, and so I am totally frazzled. I'm also pushing Katz Tales with media releases this week so I'm going to give you short notes.
And speaking of media releases, here are some tips on using them for Attracting Press Coverage.
When an newspaper is short of material, they sometimes push in a press release... as long as it's well written.
1. A simple press release has a strong focus, a quote or two, and a picture. Put extra and background information at the end. The idea is that the end bit may be cut, without the release losing its message.
2. Make sure you've got your name and contact on the release. And date it!
3. To find out who to send it to (and how! by fax, email etc) contact the company and ask. This may take some calling around but it's worth the effort.
4. If it doesn't work, don't despair. Just write another one. Sometimes it takes familiarity before your press release is pushed onto the top of the stack of stuff to be used next. Also, it may tempt someone into inviting you for an interview.
5. If the group has a policy of not using press releases (and they'll tell you this when you phone) ask about taking out an ad. All companies always favour advertisers over non-advertisers.
If you have a good publisher, they should be doing quite a bit of this media release stuff. However, not all books get the same attention, so it's worth co-ordinating your efforts.
That's all for this week. But good news, I'm arranging for a successful American author to give us tips on e-publishing next week. So stay tuned!