Monday, December 14, 2009

Monday Writers Craft Online: Ads That Work

Studies suggest global online advertising spending will reach US$67 billion and account for 12.3% of total ad spending next year. That means that 1 out of every 8 dollars/ringgit of ad money will be spent on online media.

For authors online ads can be useful as they are much cheaper than print and other traditional media. However, consumers are becoming adept at spotting and avoiding ads of all kinds. New Internet users develop blind spots to online banners and ad boxes within a very short time.

To catch the eye and capture the heart of today’s impatient, jaded, cynical consumer, companies are now starting to invest in relationship marketing. Putting ads on your blog and web site, and connecting with reader via social networks like Facebook and Twitter too, can help make your ads visible.

I'm using all my blog and Facebook to connect and have started Tweeting. I've also put an ad on the bottom of every email I send that reads, "Looking to buy a present for someone? Buy Katz Tales: Living Under The Velvet Paw for animal lovers and Logomania: Where Common Phrases Come From And How To Use Them for people who loooove words or just want to improve their English. Visit my blog at for free sample chapters and more."

I think it's working because people I have not met are contacting me. It's fun!

Find out more about advertising trends and relationship marketing by visiting the following sites:

Customer Relationship Marketing Today

About Online Advertising



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See you tomorrow when Au speaks out on how to trayne yor hooman.

I've been invited to the NTV7 Breakfast Show tomorrow on Tuesday, 15th December at about 9AM to talk about Katz Tales: Living Under The Velvet Paw. If you're in Malaysia, please tune in. If you're not, you can catch it on the NTV7 web site on the Breakfast Show Page the next day. Wish me luck!


Mekkan said...

Yes, the Internet is a big business not only for companies but each individual. Hope you have a big success! It's Monday morning. Hectic for a housewife as well!

Anya said...

Hi Ellen
Alles oke bij jou :-)
Veel succes (@^.^@)

Anonymous said...

I like this. Very useful.

Julie said...

Are ads worth it if you don't self publish?

Ellen Whyte said...

Julie: It depends on how you spend your ad budget, and whether your audience is local, foreign or both. In Malaysia the youth market is online; not sure about the oldies though.