I had tea with Steven Yong of Horizon Books last week. Steve is one of my Malaysian marketing gurus, so I quizzed him relentlessly and he gave me some of the best tips ever on how to get your book placed nicely in book shops.
I have asked Steve to guest blog, and hopefully he will oblige once the start of the New Year rush is over. In the meantime, I will share his advice.
My question was, "How do I make sure my books are in good places in the shop?"
Steve said that although in many countries publishing companies pay bookshops for book placement, and this happens sometimes here too, writers in Malaysia and Singapore can still talk on a one to one basis to shop managers about their book placement.
He added that good places are at eye level and in eye catching positions.
I visited my local MPH book shop to see where my two new books, Logomania: Where Common Phrases Come From And How To Use Them and Katz Tales: Living Under The Velvet Paw were, and found them in excellent positions.
Logomania is in the wall display unit in the dictionary section, facing out at eye-level.
Katz Tales is at eye level on the corner of a shelf under True Account and Profile.
As both books are in highly visible places, and at eye-level to boot, I just said thanks and took the pics. Now I'm off to check other book shops and see where the books are.
If you've books out, go see where they are, and if they're not in good places, beg the manager for a nicer position. The more people see your book, the better chance of that on-the-spot sale. Good Luck!
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